An interesting observation over forty years at this practice is the changing position of sales and marketing. In the early years business leaders often had very strong sales skills and little knowledge of marketing. As we encouraged the healthy growth of marketing it became important to teach the a balanced approach to sales and marketing functioning together with a common goal. Now the original situation has reversed. This means that it is not difficult to find marketing ”experts” but no one seems able to close a sale or actually sell something. It is tragic that that some business leaders truly believe that we shouldn’t be closing but only feeding content and waiting for those who want to buy. Their lost revenues are shocking and they are often totally unaware of their deficiencies. We need to re-assess our views about content, call to actions and closing skills.

Modern metrics give us the ability to enjoy success with any marketing program if we use them wisely.
We ensure that your successful marketing program actually dovetails with your sales capabilities.

Care must be taken to diagnose your message and the best way to express it. Both electronic and

traditional mediums offer almost unlimited options. Many people forget the proven lessons of marketing when they go online. Web sites are a good example. We believe that a web site is the device by which prospects give us permission to market to them
If the purpose of this marketing hub is misunderstood, then the strength of our programs can be tremendously diminished.